1- Why do you think Alice Chou carefully monitors the MydeveloperWorks site?

2- What insights can she gain from the data she is collecting?propose steps.

3- Why do you think a rewards program is necessary for Mydeveloper works given that so many profiles have already beendeveloped?

4- what is the analysis of the case? Use outside research.

5- offer a solution which best fits case facts

(Support your response using relevant IS models andframeworks.)

IBM’s award?winning developer Works site was established in 2000as a technical resource repository for the company’s globaldevelopment community. Designed to share knowledge and skillsrelated to IBM products and other key technol- ogies, it has been asolid success. The site attracts about 4 million unique visitors amonth—including students, profes- sionals, and developers fromalmost all the world’s countries—who search its library of 30,000articles, demos, podcasts, and tutorials. developerWorks isavailable in eight languages, including Russian, Chinese, andSpanish, and about 70% of its visitors come from outside IBM. Mydeveloper Works, a social networking function, was added to therepository platform in 2009 to allow developers to connect,communicate, and collaborate on projects. Soon the network hadadded more than 600,000 user profiles as well as numerous blogs andforums. In addition to allowing established business, start?ups,and partners to collaborate, it has also helped users find answersto support questions that would otherwise go to IBM’s call centersand help desks, thus saving the company an estimated $100 million.Alice Chou, Director of IBM developerWorks, carefully monitored thenumber of My developerWorks profiles and the volume of traffic tothe site. She looked at unique visitors, developer demographics,time spent on the site, and patterns of page views. She created areward and recognition framework so that when users contributed ahighly regarded article or blogpost to the site, “they got thekudos they deserve.”