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1) Which one is not true about overall cost leadership?

Select one:

1. Often firms avoid marginal customer accounts.

2. This strategy usually provides substantial entrybarriers.

3. Overall cost leadership always implies some limitations onthe overall market share
achievable.

4. Firms can achieve overall cost leadership by tight cost andoverhead control.

2)A firm successfully implementing a differentiation strategywould expect _______

Select one:

1. to charge premium prices

2. customers to perceive the product as standard

3. customers to be sensitive to price increases

4. to have high levels of power over suppliers

3)Among generic strategies, which generic competitive strategydoes this explain?

“To attract price-sensitive customers away from competitors,7-Eleven stores offer $1 coffee or iced coffee.”

Select one:

1. Blue Ocean

2. Differentiation

3. Overall cost leadership

4. Focus differentiation

4)Which activity is one of the primary activities in the valuechain analysis?

Select one:

1. technology development

2. operations

3. firm intrastructure

4. procurement

5. human resource management

5)Among generic strategies, which generic competitive strategydoes this explain?

"Lush is unlike any other makeup brand on the marketplace. Thiscosmetics maker has international reach with a local "warm andfuzzy" approach that isn't afraid to push the boundaries.

So, what makes LUSH so different from the likes of Sephora oreven Etsy? Handmade products. Advocates of LUSH are committed toethical buying, and are obsessed with the purity thatcomes from a handmade item. The company's biggest success isknowing that its core buyers value social and corporateresponsibility over a luxurious and out-of-reach image."

Select one:

1. Internationalization

2. Differentiation

3. Overall cost leadership

4. Vertical integration