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1. Which of the following is true: Early Adopters are the largest market segment O Early Adopters buy products for the prestige of owning them Early Adopters have revolutionary needs, the Early Majority has evolutionary needs Early Adopters adopt technologies before Innovators 2. Which of the following describes the correct sequence of identifying customer needs through user research? O (1) Interpret the data (2) Gather raw data from customers (3) Organize the needs by type (4) Establish relative importance of the needs O (1) Gather raw data from customers (2) Interpret the data (3) Organize the needs by type (4) Establish relative importance of the needs (1) Gather raw data from customers (2) Interpret the data (3) Establish relative importance of the needs (4) Organize the needs by type (1) Establish relative importance of the needs (2) Gather raw data from customers (3) Interpret the data (4) Organize the needs by type 4. Which of the following is not a best practice during an interview aimed to understand customer needs? O Do not ask leading questions O Forget the product concept you have in mind and focus on user need O Ask about future behavior rather than current behavior O Ask for specific examples rather than generalizations 5. Which of the following is not a tactic of "judo strategy? O Develop a theory for why the incumbent will be reluctant to immediately compete aggressively O Leverage strength in a niche market and engage in overt head-to-head competition o Give a stake in the success of your company to would-be opponents to defray competitive threat Manage the transition from short to long term, initially operating below the radar and scaling-up later 6. Which of the following best describes a "disruptive" entrepreneurial strategy? Working to undermine the industry's existing value chain, usually via a competition strategy Creating new market spaces Developing new products to replace those of the incumbent Working with others (cooperating) in a value chain to bring a product or service to market 7. The most effective approach to idea generation is: Electing a core committee to evaluate anonymous idea submissions Gathering as a group to discuss ideas openly Having individuals submit ideas anonymously, then evaluating submissions independently Having individuals work independently, then gathering as a group to discuss ideas

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