1

Which of the following forms of IP are specifically limited inhow long they are likely to be competitive advantage

trade secrets

patents

trademarks

2

A firm is in an industry that has seen major changes that haveled to plummeting profits for the firm. The CEO has decided to makeradical change to the firm's strategy and go in an entirely newdirection, changing from a differentiator strategy in the industryto a cost leadership strategy that has been successful for severalfirms during the change. Which is the best response to thisproposed strategic change from the CEO?

Do it because there are plenty of examples to imitate and makethis strategy successful.

Do not do it because it is unlikely our firm can succeed againstestablished cost leaders.

Do not do it because it is very risky to make any majorchange.

3

Which of the following is the most important reason a strategicanalyst should always do an industry structure analysis whenevaluating a single firm’s strategy?

Helps identify all the competitors trying to take profits fromthe firm.

Helps identify the ways the firm should try to change theindustry structure through its strategy.

None of these.

Helps identify if it is impossible for the firm to gain acompetitive advantage in the future.