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  3. 1. what is mental availability (also referred to a

1. What is mental availability (also referred to as brand salience) and how does it relate...

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General Management

1. What is mental availability (also referred to as brandsalience) and how does it relate to buying situations?

2. Describe the process of a brand being stored into memory?

Answer & Explanation Solved by verified expert
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Mental availability refers to the probability that the customers recall notice or think about a brand at the time of purchasing The more quantity structure related to the brand the more mental availability will be there and probability of the fina purchase of the customers will be there    See Answer
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