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1.     What are the key drivers that today’s marketer has to understand in planning for the international...

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General Management

1.     What arethe key drivers that today’s marketer has to understand in planningfor the international marketplace? At least TWO specific examplesrequired.

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Key drivers for the international marketplace 1 Understanding countries law governing the business the law will define the organization to construct its business in a legal format to avoid the unforeseen obstacles 2 Identify the competitors in the same territory of the international market and then make the desired strategic planning to position the business 3 Demographics and Geographics factors are likely required to be analyzed in the countrys market As the business is already settled up in the native country    See Answer
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