1. View the Butternut Video and answer the following questions. a....
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1. View the Butternut Video and answer the following questions. a. How do the product, place, and promotion elements of Ski Butternut's marketing mix influence the pricing strategy the company has chosen? b. Would you expect demand for Ski Butternut lift tickets to be elastic? Why, or why not? c. What role do the product life cycle, competition, and perceptions of quality play in Ski Butternut's pricing
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