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1. Understanding Persuasion in a Social and Mobile Age Contemporary businesses have embraced leaner corporate hierarchies, simultaneously relying on teams, eliminating division walls, and blurring the lines of authority. As teams and managers are abandoning the traditional command structure, excellent persuasive skills are becoming ever more important at work. Effective businesspeople must learn to in order to improve relationships with teams and coworkers. The most striking developments, summarized in this section, are less than three decades old. Check all that apply How has persuasion changed in the digital age? Check all that apply. The volume and reach of persuasive messages have exploded Persuasive messages are slow to engage audiences Persuasive techniques are more subtle and misleading Persuasion is more complex and impersonal Using others' expert opinion and research to support your position. Make reasonable requests Convert audience benefits into specific facts. Compromise Establish credibility Helping the audience see the negative outcomes if they don't agree. 7- ted Recognize the power of loss Tie facts to benefits Make reasonable and specific requests Share solutions and compromise Today, persuasive techniques are subtle, and sometimes misleading Select the best choice. Today's persuasive techniques are more effective when they emphasize

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