1) The continuous process of checking external environment to identify customer’s needs, competitive actions and technological changes...

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General Management

1) The continuous process of checking external environment toidentify customer’s needs, competitive actions and technologicalchanges is ___________________________

a) Assessing salespeople b) Segmenting customers c) Scanning theterritory d) Developing key account strategy

2) The encouragement, power, direction and determination towardsselling tasks is known as ____________________

a) Sales motivation b) Sales leadership c) Sales training d)Sales compensation

3) From the following _______ is not the function of a salesperson.

a. Advertising, b. order taker, c. Sales Support, d.deliverer

4) A ______ is the daily & plan of visiting the existing andprospective customers as per a time

a. Beta or Call plan, b. personal plan, c. Famil& plan, d.group plan

5) ___________ is the ratio of number of Sales orders made tothe number of outlets visited.

a. Call productivity, b, objectivity, c. Strategy,d.visibility

6) Sales Management is the most important functionsbecause_____

a. one of the oldest functions, b.only  income-generating function,c. salespersons arehighly qualified, d. none of the above

7) A ______ made by sales managers is a part of the demandmanagement process.

a. promise, b. estimate, c. guess, d. negotiation.

8) ensuring that all the requirements of customers are met infull and on time is called Suppl & Management.

a. False, b. true

9) the first Stage of buying decision *process is _______.

a. information search, b. problem or need recognition,c.deciding to purchase d. none of the above

10) A *prospect who needs the product and has an ability to buycan be called __

a. suspect, b. *potential Customer, c. probable prospect, d.none of the above

11) ________ is stage of selling process in which sales personhelps the buyer to make the purchase decision.

a. Closing, b. Selection, c. problem identification, d.demonstration

12) ________ decision Making is generall& done on regularbasis without much thought for repeated purchases life milk,newspaper etc.

a. routine, b. New, c. Change, d. Communicative

13) when a sales lead becomes a potential customer it is called_______.

a. Qualif&ing, b. relationship, c. Selection, d.purchase.

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1 The continuous process of checking external environment to identify customers needs competitive actions and technological changes is c Scanning the territory Scanning the territory is identifying the    See Answer
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