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1- The BCG matrix is used for what purpose? to find the target markets where firms...

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General Management

1- The BCG matrix is used for what purpose?

to find the target markets where firms can position one or moreof their product together(co- branding).

to segment the company products into more targeted groups

to identify the products in a firms portfolio that they shouldinvest in

to make an easy chart for marketers to understand

2- new product failure ranges between:

15-30%

50-75%

30-50%

40-60%

Answer & Explanation Solved by verified expert
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Question 1 Answer is to identify the products in a firms portfolio that they should invest in Reason Boston Consulting Groups BCG portfolio matrix or the BCG Matrix defines the longterm strategic planning which will help in business growth opportunity by reviewing all the    See Answer
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