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1, Take a couple of minutes to read about Tom and Blendtec and you can see how some creative genius can overcome a small marketing budget. Read the article and watch a video (or two or three, they get habit forming.) Here's a link to an article that explains how they got started: http://magazine.byu.edu/article/will-it-blend/

If you're really interested in learning more about Content Marketing, here is a more current article that goes into more detail about the process (not required): https://www.bluleadz.com/blog/will-it-blend-content-marketing-sensation

Then watch a "Will It Blend?" video -- one of my favorites is the glow sticks -- https://www.google.com/search?q=will+it+blend+glow+sticks&ie=utf-8&oe=utf-8

This is a fun activity. Now please share an example of viral marketing that you've seen online-- in video or other formats. Please tell us you think about it. Do you think it's successful or not? Explain your reasoning.

As individuals, we face ethical decisions every day: Ethics can be viewed as:

• a matter of right versus wrong,
• legal versus illegal, or
• thinking about how would you feel if your family, friends,religious advisors, or whomever is important to you, knew what you are doing.

Our upbringing also impacts how we view ethical decisions. All three of the points above are important to consider.

Businesses, however, are held first to the legality test, but there are still other questions. Take a look at this article about unethical marketing practices:

https://www.brafton.com/blog/content-marketing/are-you-guilty-of-unethical-marketing/

(you may have to copy and paste the link)

Then identify an example of either an ethical or unethical application of one of the practices. Is the company's ad, packaging, commercial, claim, etc an example of ethical practice or unethical practice.

Post the image (preferably) or a link and tell us what you think about it and your reasoning.

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