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1) Repositioning up: identify one example and analyze the reasons for success or failure 2) Repositioning...

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General Management

1) Repositioning up: identify one example and analyze thereasons for success or failure 2) Repositioning down: identify oneexample and analyze the reasons for success or failure 3) Lateralrepositioning: identify one example each of a success and a failureand analyze the reasons for the same

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Repositioning up is a strategy where a down market brand attempts to stretch its brand upwards to new category of customers apart from serving current customers For examples Juices with low sugar    See Answer
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