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1: Outline the development and current status of the marketing research function. 2: What are...

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Accounting

1: Outline the development and current status of the marketing research function.

2: What are the differences between full-service and limited-service research suppliers?

3: List and explain the steps in the marketing research process. Trace a hypothetical study through the stages in this process.

4: Distinguish between primary and secondary data. When should researchers collect each type of data?

5: What is sampling? Explain the differences between probability and nonprobability samples and identify the various types of each.

6: Distinguish among surveys, experiments and observational methods of primary data collections. Cite examples of each method.

7: Define and give an example of each of the methods of gathering survey data. Under what circumstances should researchers choose a specific approach?

8: Describe the experimental method of collecting primary data and indicate when researchers should use it.

9: Describe business intelligence.

10: Contrast qualitative and quantitative sales forecasting methods.

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