1. Online Payment (Apple Pay / Venmo) a) Define this digital marketing tactic today. b) Share (what...

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General Management

1. Online Payment (Apple Pay / Venmo)

a) Define this digital marketing tactic today.

b) Share (what is) the innovation relating to this tactic.

c) How this could be used for marketing in the future?

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3.7 Ratings (322 Votes)
Online payment APPLE PAY Apple Pay is a online mobile payment service or digital wallet app from Apple that lets you easily pay online purchasing at retail location by using debit or credits cards which are secured in your iPhone it use near field communication NFC for the secure payment transaction between Apple iOS devices iPhone 6 iPhone 6 plus and Apple Watch andcontactless payment terminals it is first of new mobile payment which securly transmit the information of payment without transmitting information which is stored in older magnetic stripe credit or debit cards such as name phone number or address of the card holder this service is announced by Apple on september 12 2014 along with iPhone 6 and Apple Watch but the service is available on October 20 2014 for actual use by customer Apple Pay    See Answer
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