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1 Marketing is about creating communicating, delivering, and exchanging value A) True B) False 2 The marketing mis is also referred to as the 4P's. A) True B) False 3 The marketing mix consists of uncontrollable factors. A) True B) False 4 Three levels of an organization consists of corporate, business, and functional leve A) True B) False 5 An organization can be for profit or not-for-profit. A) True B) False 6 The BP values include progressive, innovation, green, and translucency. A) True B) False 7 Four growth market product strategies include cash cow, question mark, dogs, and stars. A) True B) False 8 Market penetration is increasing the sales of existing products in existing markets A) True B) False 9 An example of diversification is Ben & Jerry selling shoes A) True B) False 10 A cash cow has a large market share, but slow growth. A) True B) False 11 Moral idealism is a person's own moral philosophy of rights and duties, regardless of outcome. A) True B) False 12 Utilitarianism is a personal philosophy that focuses on the good for the greatest number A) True B) False 13 Social responsibility explains the responsibility of an organization towards the society A) True B) False 14 Societal responsibility explains that companies have responsibility of maximizing profit for its own A) True B) False 15 Social audit is a way of measuring organizations social and ethical performance A) True B) False 16 One of the 5 stage decision process is post cognitive dissonance A) True B) False 17 A high involvement purchase typically involves the purchase of an inexpensive product A) True B) False 18 Selective exposure is when we remember something because it is something that interests us A) True B) False 19 Descriptive research includes focus groups, interviews, and literature review A) True B) False 20 Secondary data are facts and figures that are newly collected for the project A True B) False No. 2 HB

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