1) If a customer provides us an email address, does this automatically mean that we have the...

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Operations Management

1)If a customer provides us an email address, does this automaticallymean that we have the right to use it in our marketing materials?Why or why not? What can we do to help alleviate anymisunderstandings that may occur if we misread our customers intentwhen the customer gave us their email address?

2) What information other than the basic customer contactinformation like name and address do you believe is the mostimportant to collect for marketing purposes? Why do you feel thatway?

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answer 1 Customers information is very important for marketers because they use such information for marketing activities like promotion but if a customer proviide their email address then we have no right to use it in our marketing materials because it can create issue of violating privacy of customers and use thier email without thier consent It See Answer

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