1. Identify the biggest threat to Etsy in terms of one of the five main industry forces of Porter, and briefly explain why it is. 2. Identify the biggest strategic issue facing Etsy in 2015 that is not an industry force, and briefly describe why it matters. 3. List two of the top Key Drivers of Change in the Online Marketplace for Handcrafts Industry Segment (refer to Table 3.3 in the main text for that list of industry change drivers) 4. List one pro and one con of Etsy staying on its strategic current path. 5. Compute Etsy's 2015 Gross Margin, Total Asset Turnover, and Working Capital. Is Etsy in good financial shape going into 2016 (yes or no)? 1. Identify the biggest threat to Etsy in terms of one of the five main industry forces of Porter, and briefly explain why it is. 2. Identify the biggest strategic issue facing Etsy in 2015 that is not an industry force, and briefly describe why it matters. 3. List two of the top Key Drivers of Change in the Online Marketplace for Handcrafts Industry Segment (refer to Table 3.3 in the main text for that list of industry change drivers) 4. List one pro and one con of Etsy staying on its strategic current path. 5. Compute Etsy's 2015 Gross Margin, Total Asset Turnover, and Working Capital. Is Etsy in good financial shape going into 2016 (yes or no)