1. Identify a struggling company that could benefit from market penetration, market development, or product development....

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General Management

1. Identify a struggling company that could benefit from marketpenetration, market development, or product development. What mightyou advise this company’s executives to do differently?
2. Some universities have used vertical integration by creatingtheir own publishing companies. The Harvard Business Press isperhaps the best-known example. Are there other ways that auniversity might vertically integrate? If so, what benefits mightthis create?
3. Studies have shown that executives’ pay increases when theirfirms gets larger. To what extent do you think executive pay playsin diversification decisions?
4. What might executives do to keep employees within dog unitsmotivated and focused on their jobs?

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1 Identify a struggling company that could benefit from market penetration market development or product development What might you advise this companys executives to do differently A company currently struggling is Kodak Kodak was a cuttingedge technology company that is now in a tough spot to continue going forward Kodak can try in make a comeback through product development I think it would work in the companys benefit if the company focused on developing products that See Answer

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