1. Identify a struggling company that could benefit from marketpenetration, market development, or product development. What mightyou advise this company’s executives to do differently?
2. Some universities have used vertical integration by creatingtheir own publishing companies. The Harvard Business Press isperhaps the best-known example. Are there other ways that auniversity might vertically integrate? If so, what benefits mightthis create?
3. Studies have shown that executives’ pay increases when theirfirms gets larger. To what extent do you think executive pay playsin diversification decisions?
4. What might executives do to keep employees within dog unitsmotivated and focused on their jobs?
