(1) How do you take a brand global?
(2) What new markets has Lenovo entered?
(3) Why...
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General Management
(1) How do you take a brand global?
(2) What new markets has Lenovo entered?
(3) Why do businesses need to move at the speed of light?
(4) Why do brands need to be designed for mecosystems?
(5) Visit the Lenovo webpage. Do you believe they are a globalleader in their field? Why or why not? Defend your answer withfacts.
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Q1 The following steps are considered and been used by many businesses to launch succesful global brands aResearch the market It is very important to know about market for targeting right customers Its important to understand customer behaviour You have to have knowledge about competitors target markets demand forecast Understanding the proper demand of your services Knowledge about local competitors b Position yourself properly good brand positioning is very important for any service They should have the knowledge of market segmentation targeting and positioning cdevelop your strategic position entering in a new market is very challenging because of competition customers have several o options in the market It is important to develop strong strategic position It is important to identify the key products Understand the competitors and the brand attributes
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