1) How a manager working in HSBC Bangladesh is providing or implementing customer service system?

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Operations Management

1) How a manager working in HSBC Bangladesh is providing orimplementing customer service system?

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The main objective of this report is to analysis Customer Satisfaction Level of HSBC Bank Other objectives are to provide information on HSBC Bangladesh determine most important attributes of service quality identify the most satisfied demographic segments determine relation between complaint resolution and satisfaction etc Finally finding out what were the facilities provided by HSBC to its clients and how they perceived those and identify the problem for finding out the reason of limit client Main Objective The main objective is to assess the level of importance the customers of HSBC put across various service level attributes and also to determine how well HSBC was satisfying the customers on those service grounds Specific Objective To explain the meaning of customer satisfaction To understand the need of customer satisfaction To provide information on HSBC Bangladesh determine most important attributes of service quality identify the most satisfied demographic segments determine relation between complaint resolution and satisfaction etc Analyze the effectiveness of HSBCs customer services and satisfaction Finding out what were the facilities provided by HSBC to its clients and how they perceived those To identify the problem for finding out the reason of limit client HSBC Group Mission To be the Bonding Company that guarantees in the market to satisfy appropriately and professionally the bonding needs of our obligors and the assurance of timely fulfillment of our bond to our beneficiaries Vision To be the worlds leading financial company The essence of HSBC brand is integrity trust and excellent customer service It gives confidence to customers value to investors comfort to colleagues Manager working in HSBC Bangladesh is providing or implementing customer service system in following ways Human Resource Department The Human resource Manager heads this department The major functions of this department are Recruitment Training and developments Personnel Services and Security The HR department is much concerned with the discipline that is set up by the HSBC group HSBC group has got strict rules and regulations for each and every aspect of banking even for nonbanking purposes ie The Dress Code All these major personnel functions are integrated in the best possible way at HSBC which results in its higher productivity The Human resource officer monitors the employee staffing and administration activities The Training officer supervises Training development rotation activities Services Department This is an integral and vital part of the bank The services department ensures smooth operation and functioning within and between all the departments of HSBC It also provides continuous support to the core banking activities of HSBC The Manager of Services heads this department who formulates and manages various critical issues of the services function of HSBC He is followed by a group of executives who are the heads of various subsidiary divisions that operate within the services department The services department is considered as the backbone of all other departments The various subsidiary division within this department are Administration IT Internal Control IC Network Services Center NSC and HUB A structure of the services department is presented below followed by a briefing of the subsidiary divisions Financial Control Department FCD This is considered as the most powerful department of HSBC It keeps tracks of each and every transaction made within HSBC Bangladesh Manager of FCD who ensures that all the transactions are made according to rules and regulation of HSBC GROUP heads it Violation of such rules can bring serious consequences for the lawbreaker Marketing Department The sixth major department of HSBC is the marketing department The marketing department of HSBC play a vital role in fostering the continuos growth HSBC in Bangladesh A manager is assigned to this department who looks after the overall marketing operation of HSBC in Bangladesh This department is basically concerned about marketing the companys products services and building a strong corporate image The marketing department of HSBC has four subdivisions Direct Sales Promotion Marketing Administration and public relation Direct Sales DS Basically this Direct Sale is a vital part of PFS as well as Marketing This department is controlled by PFS An executive is assigned to this part of the marketing    See Answer
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