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1. Discuss the reasons that companies embark on cross-border strategic alliances. What may other motivations prompt...

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General Management

1. Discuss the reasons that companies embark on cross-borderstrategic alliances. What may other motivations prompt suchalliances? What are the driving forces for firms in emergingeconomies to embark on strategic alliances? How can SMEs expandabroad through relationships with MNCs?

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Cross boarder strategic alliance are done by multiple reason Lets study example of starbucks and TATA strategic alliance at India 1 To gain access to Indian market by starbucks with    See Answer
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