1.) Discuss how company’s use price to communicate perceived value and as consumers how we view...

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General Management

1.) Discuss how company’s use price to communicate perceivedvalue and as consumers how we view brands that carry a higherprice.

2.) Discuss the advantages of using product placement instead ofadvertising to promote specific product and brands.

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1 Companies use pricing strategy at various stages of their product For example during introduction the companies may use their pricing strategies to establish one or more generic strategies for their product However once the company gains a certain level of awareness it uses various means to indicate their brand value This is in    See Answer
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