1.         Borden Road Music is producing CDs for five (5) artists, Sarah D, Tom Boy, Uber Lyft,...

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1.         Borden RoadMusic is producing CDs for five (5) artists, Sarah D, Tom Boy, UberLyft, Vinny Joe, and Wanda, and X-terra. Borden Road Music makesthe following unit profits on each artist’s CD as follows

Artist

Sarah D

Tom Boy

Uber Lyft

Vinny Joe

Wanda

Profit/CD

$0.58

$0.43

$0.25

$0.17

$0.28

Each artist needs recording studio time and mastering studiotime. There are 10,000 Minutes of available mastering time and25,000 minutes of available recording time.

Artist

Sarah D

Tom Boy

Uber Lyft

Vinny Joe

Wanda

Recording/CD

52

48

40

60

75

Mastering/CD

28

24

18

12

5

Each artists CD must be packaged after production. There is2,000 minutes of packaging time.

Artist

Sarah D

Tom Boy

Uber Lyft

Vinny Joe

Wanda

Package/CD

1.5

1.25

1.0

0.75

1.5

Each artist will need promotion time. There are only 50,000minutes of promotional time available.

Artist

Sarah D

Tom Boy

Uber Lyft

Vinny Joe

Wanda

Time/CD

25

15

10

5

1

Marketing has the following consumer behavior information:

           i.          There arealready 200 copies of Uber Lyft CDs pre-ordered.

           ii.         There arealready 100 copies of Vinny Joe CDs pre-ordered.

           iii.       For every 2 Sarah D CDssold there is a Tom Boy CD sold.

As a quality control measure Wanda CDs cannot exceed half of theother CDs produced.

a.         Formulate thestandard form of Borden Road Music’s linear program in the tablebelow.

b.         Use excel tosolve the linear program and attach the Solution worksheet, theSensitivity Analysis worksheet.

c.         What happensto Borden Road’s profits if they gain 100 minutes of Masteringtime?

           Profits:                                          .

d.         What happensto Borden Road’s profits if they lose 100 minutes of recordingtime?

           Profits:                                          .

Objective:

Constraints:

1:

2:

3:

4:

5:

6:

7:

8:

Non-negativity:

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