1. As a junior member of your company’s committee to explore newmarkets, you have received a memo from the chairperson telling youto be prepared at the next meeting to discuss key questions thatneed to be addressed if the company decides to look further intothe possibility of marketing to the BOP segment. The ultimate goalof this meeting will be to establish a set of general guidelines touse in developing a market strategy for any one of the company’sproducts to be marketed to the “aspirational poor.” Theseguidelines need not be company or product specific at this time. Infact, think of the final guideline as a checklist—a series ofquestions that a company could use as a start in evaluating thepotential of a specific BOP market segment for one of its products.2. Marketing to the BOP raises a number of issues revolving aroundthe social responsibility of marketing efforts. Write a positionpaper either pro or con on one of the following: a. Is itexploitation for a company to profit from selling soaps, shampoo,personal computers, and ice cream, and so on, to people with littledisposable income? b. Can making loans to customers whose income isless than $100 monthly at interest rates of 20 percent to purchaseTVs, cell phones, and other consumer durables be justified? c. Oneauthority argues that squeezing profits from people with littledisposable income—and often not enough to eat—is not capitalistexploitation but rather that it stimulates economic growth.