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0. Bics application of its name to razors and utility lighters is an example of a. brand extension b. brand engagement c. line extension. d. rebranding 51. It is becoming increasingly difficult to classify retailers as a result of a. TV home selling b. direct selling d. retail coavergence 52. General product categories, specific product lines, specific products within lines, and the depth and width of its assortment are considerations retailers must bear in mind when developing their a. customer care program b. merchandising strategy c. interactive marketing d. store layout 53. An apparel manufacturer decides to create a line of t-shirts depicting the most popular soft drinks on the market. The images would include Coke. Pepsi, Sprite, Mountain Dew, and Dr. Pepper. This venture would involve: a brand engagement. b. brand licensing c. brand extension d. line extension. 54. An example of scrambled merchandising is a: a. jewelry store carrying rings, watches, TVs, electronic games drug store carrying prescription drugs, over- the-counter medications, and health care items. shoe store carrying shoes, shoe polish, socks, and leather bags. supermarket carrying canned goods, fresh fish, tropical fruits, and bulk grains and DVDs. b. c. d. 55. Physical distribution extends beyond transportation to include all of the following decision areas excep a. material handling. b. protective packaging. C risk analysis d inventory control refers to the amount a retailer adds to the cost of a product to determine its selling price a. Concession b. Rebate c. Discount d. Markup

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